New Vocabulary Words from handout:
logos
association
analogies
simile
condensation
displacement
image
culture
stereotypes
optical
haptical
The handout was about how people make sense of what they see. What we decide to see or look at, is determined by what know and believe. We cannot look at everything around us at once, so we choose what we want to see. We tend to block out the things that are of no interest to us, or things we dislike. We are not born knowing what objects are around us, that is why we must be taught what they are. Sometimes we learn so fast we don't even know that we are learning. We also must learn to make sense of the visual world around us. We do so in four different ways: resemblance, cause and effect, convention, meaning objects that are symbolic in value, and signification, as in a smiley face represents happiness.
The handout also talks about semiology, the study or sience of signs, and the three kinds of signs: symbloic, iconic, and indexical. A sign is basically anything that stands for something else. Signs can be used to tell the truth or even a lie. The world is full or signs. We can use them for many different purposes. For example, a doctor seeing signs for cancer or the flu. The absence of signs is also a sign in itself. Facial expressions are signs we see everyday. They show emotions, state of mind, personality, and many other emotions.
Codes are collections of rules to make sense of signs. They tell us what to do when we see certain signs or what not to do. Other codes tell us what things mean and what to do in certain situations.
The way the human mind processes signs and symbols is through condensation. Which means to combine elements of various signs together. Transfering the meaning from one sign or image to the other is called displacement. An image is a collection of signs and symbols.
There are two ways of seeing; optical and haptical. Optical seeing is when we scan over or look at the outline of something. Haptical is when we look more carefully and precisely at something.
It says that culture is "the creation and transmission of meanings." So our culture and the way we were raised has a huge impact on how we see things in our world.
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1 comment:
Beth,
You make a good start in your analysis of the “Seeing Is Believing” handout. In the first paragraph you are synthesizing the information you read into your own thoughts.
However the next two paragraphs become more of a straight condensed report on what the author wrote, with little analysis or synthesis on your part. This description is not sufficient for me to know that you understand what you read. For instance, it would be good for you to give every-day examples of how the concepts of Semiology are used in human sign reading, de-coding and communication. In doing this you could incorporate some of the new vocabulary you learned from the article.
I suggest that you read the blogs of your classmates to get different perspectives on how to develop your own line of thought…especially the blogs by Amy Pritchard, Lina Echeverria and Marcis Robenault.
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